Check out the fun color block designs created for Mersur and their latest Mailchimp campaign to advertise new Spring Twilly Bracelets.
I help Mersur keep their e-commerce site updated with new product, blog posts, and basic maintenance.
MIT/Kearney Report and Social Images /
This project included designing the ten page report with a large infographic, web assets and social cards. The client did not have a color palette set so I was able to do my own for this piece. Using The Home Edit influence, I used a rainbow palette.
Report Cover | Click on image to view pdf of full report.
Social Cards
Full Page Supply Chain Infographic: Who says a bar chart can’t be beautiful? Take the ordinary and make it extraordinary.
Happy Holidays & Peace Out 2020! /
Now booking for 2021 Design Projects
MIT Inference E-Brief Design /
Click on image slideshow above to see the pages.
You can also see it online here.
Social Cards designed from key statistics from the E-brief.
Mersur Brand Design /
One of my retail clients is Mersur in Hammondsport, NY. I love working with retail clients since I grew up in retail plus Sarah’s brand is super fun and lively! I help with website maintenance, email campaigns and other marketing materials using her existing logo.
Get your resort wear or Twilly Bracelet here!
Open for Business during Covid-19 /
We are all in this together!
I am open for business during the Covid-19. So far this week I have created mailchimp campaigns for my retail clients. I am also working on a digital catalog for another. If you need help with file changes, infographics, PowerPoint Presentations, case studies, digital white papers, social media cards, e-mail marketing campaigns…
I am here to help with your communication needs!
Stay healthy everyone!
Headshots by Christine McShane Creative /
Finally had a professional headshot taken in September and my finals are in!
I worked with Christine McShane Photography who holds branding sessions at Lindsay Taylor Spatique and has a hair and makeup package. I went with the professional portrait shot. Choosing a outfit was tough, I brought a bunch of options the day of the shoot. Be true to yourself and choose what works for you and your brand.
Great article here on How to Prepare for a Corporate Headshot
First Communion Design & Thank You Cards /
I have several ready-made designs for First Communion Invitations PLUS can create custom design as well!
Check out the Services page and see my special designs!
Tallman's Sign Design /
I grew up in retail, starting making bows and wrapping presents at Christmastime at Tallman’s Dept. Store. I learned from my dad, grandfather, mother, grandmother, aunt that worked at the store. I also learned from all the other employees, plus high school & college aged kids that passed thru over the years. Officially put on the payroll at age 15. My parents sell women’s, men’s, and big & tall clothing, accessories, and even send out UPS packages out back. They have a little of everything and at one time, my dad’s Petroliana collection was on display. He downsized that last summer and in another post, I’ll have to show the book I designed of the photoshoot I arranged to showcase that collection.
I’m proud to have created a new sign for the building of my parent’s business. It used to have a clothing hanger in a box, a symbol in a box. Mom said it was well overdue for a refresh. And, if you know my mom, you know that needs to get done.
So many months ago, we discussed what they were looking for, what they liked. I did my own research to see what we could do that would be a mesh of ideas and my own. I created several options for them to choose from to showcase the clothing and tuxedos. We wanted it to be classy, loved the look of black and white, have a touch of handwritten font, and be able to stand out on the light tan building.
And today the sign is on the building!! I will try to get some more photos next time I’m in town.
Fame Hair by Livia Logo Design /
I love helping business owners transform their brand with a new logo. A recent brand I created and is still a bit of a work in progress is for Fame Hair by Livia. I gave the owner a bunch of options and now I am refining her final selection.
Round 1 Designs
Below is a sample of her first round of logo designs:
Round 2
This round was a mesh between the Round 1 far right design options.
In the process of refining the logo design tonight, the typography had to be tightened up a bit on the "by Livia" portion...way too loose.
Here are my two ideas for business cards to be printed on rounded on edges.
Which business card front side do you like? The design on the left or right? Below is the tightened logo design. This is still a work in progress. I like the business card on the right using a rule above and below Fame Hair. So it looks like I will be doing some more tweaking to this logo before sending it off.
Below is a refined logo that feels like the one to me. I love the vertical lockup but this could easily be horizontal if needed. Also below is a business card that highlights the logo mark.
Custom Design: Icons! /
Here is a preview of a custom design content for a website soon to launch for Simplify Simplify. I created icons for all the types of services this client provides her clients.
Wouldn't these look amazing as stickers?!
Custom Typography for Steps of Process for Site
Mother's Day /
Route 5 Boots & Shoes /
Gallery of some screenshots of the Route 5 Site click here to view live site.
The Route 5 Boots & Shoes site was created in January 2018 and was completed in early February. I help Route 5 with the site maintenance, their e-mail marketing campaigns for the mailing list subscribers, and creating campaigns for their special pre-order lines like Asphalt Work shoes. I created custom icons for the site, tombstone design of all the brands carried in the store, art directed all the images, created all the product listings, edited individual images for the product listings, compiled and edited all the text on the site.
Route 5 is the site to find all your winter, work, duty boot and shoe needs!
E-mail Marketing Campaigns /
One of the services I have added to my list; is designing E-mail Marketing Campaigns on either Constant Contact or MailChimp. Two clients I help with this are Hat Stuff and Route 5 Boots & Shoes.
Hat Stuff E-mail Campaigns
Hat Stuff sends out monthly campaigns on the Constant Contact platform to its e-mail list regarding new products, upcoming shows and info about their latest catalog. They already had been doing their campaign, but I helped redesign it to have a better look. I made adjustments to the images, created a new color palette for each campaign, and consistent typography throughout.
Route 5 Boots & Shoes
Route 5 has a similar approach but we are also building awareness about the business and offering promotions in the e-mail campaigns. Their campaigns are created in MailChimp.
We are compiling the list of subscribers from viewers of the website filling out the mailing list form.
There so many benefits to e-mail marketing:
cost effective
increase brand awareness
sell products/services and increase sales
keep your customers updated on the latest news
- drive traffic to your website
Contact me today if you need a custom e-mail marketing campaign for your business!
Elite Stoneworks Branding & Website /
Elite Stoneworks Brand Identity & Website Creation
Elite focuses on custom masonry in the greater Boston area creating patios, walkways, and outdoor living spaces. The owner of Elite came to me with a few design requests for his business.
1. Business Cards
2. Website Creation
3. T-shirt Design.
Brand Identity: Some companies have a logo they like and want to keep. Elite had a logo, but I recreated a new logo to be used on all of their branding. With Elite I created the logo and different type choices for the name of the company. I gave the owner several options to choose from. From there I created business card options with double sided printing and images showcasing examples of their work.
Website: This business did not have a website, but it does have a Facebook business page and Home Advisor Listing. So I created a site from scratch. The purpose of the site is to showcase the beautiful masonry work and give customers a spot to request a quote. The work makes this site come alive. I compiled all the information and photos, wrote the copy and created his website. This site came together quickly due to quick turnaround of asset delivery and decision making from the owner.
I have also assisted with creation of advertisements for Elite Stoneworks as well.
Contact Andre for your next outdoor hardscape design, you will be amazed at their beautiful craftmanship!
Fa la la la la la la la la /
Happy Holidays!
Christmastime is such a great time of year. I just wanted to share some sweet luxury farmhouse images by OntheMoon from Creative Market. You can see a few of them below in the slideshow. They utilize a neutral palette, a touch of holiday with some evergreen, and a whole lot of style. You can find them here if you would like to download yourself!
If you love them, they are free this week only!
Pristine Cleaning Brand Identity, Facebook Business, and Collateral /
Hello! One of my latest logos designs was for Pristine Cleaning of Southborough, MA. They specialize in non-toxic cleaning practices for your home or business, so we wanted to deliver this message visually with their logo.
I helped PC create a new identity, business cards, Payment/Survey Envelope, T-shirt Designs, plus Facebook Business Page/Social Media Posts. It is really rewarding tocreate designs and make a difference in a business.
Strong Brand Identity = Brand Impact in the Marketplace
Here are the working designs for the logo design. I tried some options with lavender, and also a bucket with the leaves, using green/nature and blue/water.
Chosen Logo Design. The bucket with the leaves was the winner. The logo needs to have a few different versions:horizontal, vertical, black and white, color. Some translate well on no background, and others need to knock out so they stand out on a background.
Payment/Survey Envelope. My client had the idea to have a survey envelope, to produce and their clients could also add their payment. This is a great touch to leave, and another signature piece for your brand.
Facebook. I created the Facebook Business Page for the client and all Post Imagery check it out, click here.
@pristinecleaningma
Latest Newsletter for Marlborough Regional Chamber of Commerce /
Case Study: MRCC Newsletter
The Marlborough area is really growing in the last few years and it seems to be the hot new place for businesses to gravitate towards. I can't believe I have lived in the area 15 years! So much change just in the last few! This Volume 2 newsletter is coming out in November 2017. It was a bit larger than the last few I have designed, coming out at 12 pages, when it is usually 8. The purpose of the newsletter is to showcase the benefits of MRCC membership benefits and to showcase new and renewing members, and event spotlights.
5 Types Of Logos Infographic By Creato /
This is a great infographic by Creato that displays the five types of logo design. Most clients I work with want a combination of a wordmark and graphic, ex. Red River CCFP, Ciao Bella Fitness, Period Partners. One of my favorite wordmark logos is the FedEx logo by Paul Rand. I love the use of negative space that creates the arrow in between the E and x. When I am working on a logo project, I approach my list of to-dos attempting to create examples of the brand in these types of logos during the design thinking process. Then I narrow down the ideas and present the strongest ones to the client.
What type of logo do you currently have? Is it working for you? Contact me for a custom logo design for your brand!
White Paper Design /
A great tool to present your companies message is through white paper features. Some clients print or keep these as digital files to send out to their audience. I create these for MIT Technology Review Custom. This particular white paper was very successful with the message: Finance and HR: The Cloud's New Power Partnership.
Beginning Stages. To kick off the design process, I am handed an edited copy of the text, charts & callouts to assemble a layout. I researched images for the opener and interior of this piece and provide several choices for the client. The white paper is similar to a magazine feature, it contains.
Infographics. I am provided PowerPoint slides of the charts to recreate infographics. I create my infographics in Adobe Illustrator and InDesign. I usually end up having the whole infographic in InDesign, so that I'm not hopping back and forth between programs. Sometimes I do the initial drawing in Illustrator then bring in the details in InDesign. If you there is a lot of typography in your charts, etc, it is always easier to have it in InDesign. For consistency, I create styles they all work as a package with a color palette, bar size, line size, and typography. There can be a lot of back and forth with changes, especially in a piece like this, if information needs to added or deleted, charts need to be moved around for better positioning.
If you have any questions about the design or are interested in having white papers designed for your company, please contact me!
Photos by © tai111 – stock.adobe.com