Brand Identity & Web Design: Red River CCFP by Chandra Tallman

I love working on Brand Identity Projects. Sketching out ideas by hand, then going to work digitally to create the next step on my computer is fun work for me. Plus, helping people make their business look pulled together with new brand identity is a game changer for the client! I enjoy making their logo dreams come true. It can also be thought of as problem solving. Problem: Logo/Identity Design. Solution: Research + Consultation +Sketching leads you to the process of creating the new brand. 

Case Study: Brand Identity and Web Design Project for Red River Child Care Food Program out of Texas.

Client Background 
Red River assists child care centers and home day care centers with putting nutritious foods on the plates of the children. They also help with many other important aspects like meal planning, center topics of concern, and training too.

Design Thinking So thinking on the lines of nutritious food and love because we want our kids to be well fed and loved when they are cared for away from home, led me to this creation. Those ideas together generated a heart with the leaves sprouting out of it. I wanted this to be happy and fun, and chose bright colors for the brand palette. 

Step 1
I put together a mood board of photos and illustrations as part of my research for Red River's new identity. Next, I sketched logo ideas on paper before I sat down to work digitally. I put together some options and when I showed the client, the heart and leaves was immediately chosen. "Stop, that's it!" the client said.

Step 2 Refinement & Design Pieces
I swapped some typeface choices and we were there pretty quickly with this final logo design you see above. From there, I designed a business card and a magnet for the client. We are also planing on producing a trade show banner in the next month. 

Step 3
I created the website for Red River after discussing with the client their needs and preferences. They gave me an outline of the types of pages they wanted, its content, and links to competitors for comparison. I chose all the imagery, and wanted to use bold photography to set Red River apart from it's competitors. The majority of the images choices I made for the website came from the mood board I created when I first started the project (back in Step 1). I provided custom design work for the rate sheet, another way to keep the brand together, instead of using plain list of text. In addition, I am also maintaining the site, uploading newsletters each month, plus designing some marketing materials for events. Please check out and all that it has to offer! 

If you would like to have your brand identity updated, this is a list of what to expect in the process (web design, monthly web maintenance, and other marketing materials is an extra fee): 


  • Brand Discovery Meeting In this meeting we’ll dig deep into what the core of your brand is. This will help inform the brand identity.
  • Brand Strategy + Moodboard After our brand discovery meeting I’ll gather all the information we discussed and compile it into a brand strategy and mood board which will help establish the visual look and ensure that we are on the same page. 
  • Visual Brand Identity logo, color palette, typography, secondary elements such as patterns or illustrations.
  • Brand Guidelines to help you maintain and be in charge of your brand.

Ready to take your business to the next level? Contact me at to set up a half hour information call. I’ll get to know all about your business and you’ll get to know about my process! We can discuss pricing, and I will send you a job estimate with a timeline of milestones. Reserve your spot in my design schedule with a 50% deposit and signed contract. 

If you would like a Brand Identity or logo designed and work with me on other types of design, please contact me at or call me at 617.733.0765. I'd love to work with you!