Chandra Tallman Design

1000 Champions Brand Identity and Design Collateral /  by Chandra Tallman

Here is a new project just completed for the Marlborough Public Library Foundation: 1000 Champions Logo Design and Collateral.

Logo Design | 11x6 Mailer | Yard Sign | Web Banners | Advertisement

Mockup of 1000 Champions logo on a wall.

Advertisement for Community Advocate

Yard Sign - given to all donors

1000 Champions Mailer

Digital technology: The backbone of a net-zero emissions future Report Design for MIT Technology Review Insights /  by Chandra Tallman

One of my recent report design for MIT, here is the live version on their site here. Or click on image above to view pdf.

This report started off with 11 various charts or infographics that transformed into the final 9 figures you see in the final report. .

Some images below of the graphics:

Now booking for freelance design project for Spring 2023!

MIT Technology Review Insights Social Media Cards /  by Chandra Tallman

Social Media Cards are designed to highlight a piece in the digital report and be shared on Social Media outlets. Above are the latest 2022 Social Cards I designed from the digital reports I created. Each report is designed using brand colors from the company MIT partnered with for the reports.

Mersur Brand Design /  by Chandra Tallman

One of my retail clients is Mersur in Hammondsport, NY. I love working with retail clients since I grew up in retail plus Sarah’s brand is super fun and lively! I help with website maintenance, email campaigns and other marketing materials using her existing logo.

Get your resort wear or Twilly Bracelet here!

Open for Business during Covid-19 /  by Chandra Tallman

We are all in this together!

I am open for business during the Covid-19. So far this week I have created mailchimp campaigns for my retail clients. I am also working on a digital catalog for another. If you need help with file changes, infographics, PowerPoint Presentations, case studies, digital white papers, social media cards, e-mail marketing campaigns…

I am here to help with your communication needs!

Stay healthy everyone!

Tallman's Sign Design /  by Chandra Tallman

TallmansSign2018_ctdesign.jpg

I grew up in retail, starting making bows and wrapping presents at Christmastime at Tallman’s Dept. Store. I learned from my dad, grandfather, mother, grandmother, aunt that worked at the store. I also learned from all the other employees, plus high school & college aged kids that passed thru over the years. Officially put on the payroll at age 15. My parents sell women’s, men’s, and big & tall clothing, accessories, and even send out UPS packages out back. They have a little of everything and at one time, my dad’s Petroliana collection was on display. He downsized that last summer and in another post, I’ll have to show the book I designed of the photoshoot I arranged to showcase that collection.

I’m proud to have created a new sign for the building of my parent’s business. It used to have a clothing hanger in a box, a symbol in a box. Mom said it was well overdue for a refresh. And, if you know my mom, you know that needs to get done.

So many months ago, we discussed what they were looking for, what they liked. I did my own research to see what we could do that would be a mesh of ideas and my own. I created several options for them to choose from to showcase the clothing and tuxedos. We wanted it to be classy, loved the look of black and white, have a touch of handwritten font, and be able to stand out on the light tan building.

And today the sign is on the building!! I will try to get some more photos next time I’m in town.

Fame Hair by Livia Logo Design /  by Chandra Tallman

I love helping business owners transform their brand with a new logo. A recent brand I created and is still a bit of a work in progress is for Fame Hair by Livia. I gave the owner a bunch of options and now I am refining her final selection. 

Round 1 Designs

Below is a sample of her first round of logo designs: 

FameHairRound1_ByChandraTallmanDesign.jpg

Round 2 

This round was a mesh between the Round 1 far right design options. 

In the process of refining the logo design tonight, the typography had to be tightened up a bit on the "by Livia" portion...way too loose. 

Here are my two ideas for business cards to be printed on rounded on edges. 

Screen Shot 2018-08-12 at 11.16.03 PM.png

Which business card front side do you like? The design on the left or right? Below is the tightened logo design. This is still a work in progress. I like the business card on the right using a rule above and below Fame Hair. So it looks like I will be doing some more tweaking to this logo before sending it off.  

ChandraTallmanDesign_FameHairLogo.png

Below is a refined logo that feels like the one to me. I love the vertical lockup but this could easily be horizontal if needed. Also below is a business card that highlights the logo mark. 

FameHairLogo2by_ChandraTallmanDesign.jpg

Custom Design: Icons! /  by Chandra Tallman

Here is a preview of a custom design content for a website soon to launch for Simplify Simplify. I created icons for  all the types of services this client provides her clients. 

Wouldn't these look amazing as stickers?! 

Custom Typography for Steps of Process for Site

CTDesignSS_WebNumbers_LIFE1234.png

E-mail Marketing Campaigns /  by Chandra Tallman

One of the services I have added to my list; is designing E-mail Marketing Campaigns on either Constant Contact or MailChimp. Two clients I help with this are Hat Stuff and Route 5 Boots & Shoes. 

Hat Stuff E-mail Campaigns

Hat Stuff sends out monthly campaigns on the Constant Contact platform to its e-mail list regarding new products, upcoming shows and info about their latest catalog. They already had been doing their campaign, but I helped redesign it to have a better look. I made adjustments to the images, created a new color palette for each campaign, and consistent typography throughout. 

Route 5 Boots & Shoes

Route 5 has a similar approach but we are also building awareness about the business and offering promotions in the e-mail campaigns. Their campaigns are created in MailChimp. 
We are compiling the list of subscribers from viewers of the website filling out the mailing list form. 

There so many benefits to e-mail marketing:

  • cost effective

  • increase brand awareness

  • sell products/services and increase sales

  • keep your customers updated on the latest news 

  • drive traffic to your website

Contact me today if you need a custom e-mail marketing campaign for your business!