Tallman's Sign Design / by Chandra Tallman


I grew up in retail, starting making bows and wrapping presents at Christmastime at Tallman’s Dept. Store. I learned from my dad, grandfather, mother, grandmother and other extended family that worked at the store. I also learned from all the other employees and high school, college aged kids that passed thru over the years. Officially put on the payroll at age 15. My parents sell women’s, men’s, and big & tall clothing, accessories, and even send out UPS packages out back. They have a little of everything and at one time, my dad’s Petroliana collection was on display. He downsized that last summer and in another post, I’ll have to show the book I designed of the photoshoot I arranged to showcase that collection.

I’m proud to have created a new sign for the building of my parent’s business. It used to have a clothing hanger in a box, a symbol in a box. Mom said it was well overdue for a refresh. And, if you know my mom, you know that needs to get done.

So many months ago, we discussed what they were looking for, what they liked. I did my own research to see what we could do that would be a mesh of ideas and my own. I created several options for them to choose from to showcase the clothing and tuxedos. We wanted it to be classy, loved the look of black and white, have a touch of handwritten font, and be able to stand out on the light tan building.

And today the sign is on the building!! I will try to get some more photos next time I’m in town.