Brand Identity

Fame Hair by Livia Logo Design by Chandra Tallman

I love helping business owners transform their brand with a new logo. A recent brand I created and is still a bit of a work in progress is for Fame Hair by Livia. I gave the owner a bunch of options and now I am refining her final selection. 

Round 1 Designs

Below is a sample of her first round of logo designs: 


Round 2 

This round was a mesh between the Round 1 far right design options. 

In the process of refining the logo design tonight, the typography had to be tightened up a bit on the "by Livia" portion...way too loose. 

Here are my two ideas for business cards to be printed on rounded on edges. 

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Which business card front side do you like? The design on the left or right? Below is the tightened logo design. This is still a work in progress. I like the business card on the right using a rule above and below Fame Hair. So it looks like I will be doing some more tweaking to this logo before sending it off.  


Below is a refined logo that feels like the one to me. I love the vertical lockup but this could easily be horizontal if needed. Also below is a business card that highlights the logo mark.