This is a great infographic by Creato that displays the five types of logo design. Most clients I work with want a combination of a wordmark and graphic, ex. Red River CCFP, Ciao Bella Fitness, Period Partners. One of my favorite wordmark logos is the FedEx logo by Paul Rand. I love the use of negative space that creates the arrow in between the E and x. When I am working on a logo project, I approach my list of to-dos attempting to create examples of the brand in these types of logos during the design thinking process. Then I narrow down the ideas and present the strongest ones to the client.
What type of logo do you currently have? Is it working for you? Contact me for a custom logo design for your brand!