Do you ever have a hard time making the distinction between one thing among many? Do you ever try to read something in digital or print and you don't know where to look first? Do you ever look at your phone and can't find an app amongst all the blue apps? I like to go against the grain and stand out among all the blue. Or turn things on their side, or upside down for a different way at looking at things. I might take a different approach to the design of the color emotion guide above. But isn't it interesting to see the words that are associated with specific colors and then see the logos that match that color path? Blue = Trust & Dependability could mean Oral-B, or Youthful and Exciting Red = Virgin. Some logos live out of the spectrum but contain many colors, for example: Google, NBC, and eBay. When designing a logo, I ask my clients several key questions. This is valuable information that helps me put together a strong brand but also paints a clearer picture of the brand itself. Answering those questions also can help the us focus on what the brand identity should and shouldn't be.
I can help your brand stand out against the blue. Contact me for a free 15 minute consultation.